Posts tagged ‘social media’

April 4, 2014

Are You Frustrated With Facebook?

Have you noticed you are getting less and less response to posts you make on your Facebook business page?  Well, I just want you to know that it’s not you…it’s Facebook.  I’m hearing reports that Facebook is only showing posts to one or two percent oImagef pages fans.  (I can’t verify this myself; but, I have read it in several blogs.)

I know this can be discouraging since you’ve invested your time, or as I like to call it your “social currency,” doing all the right things like posting several times a week, making sure you have a good mix of topics and asking your fans plenty of questions.  But, let’s be fair, Facebook employs over 6,000 and those people need to get paid.  Think of it this way, when your local TV or radio station first went on the air, did they offer free advertising to their clients for four years?  I don’t think so!

Enough of the negative…let’s think positive. This is going to clear out a bunch of businesses that were just on Facebook because someone told them it would be good for their business and it’s free.  These are the same businesses that make every post all about them and never really bothered to engage their fans.  That properly describes about half of the small businesses on Facebook.  That’s great news! And, they won’t be missed.

So, what do the rest of us do?  Well, for the past two and a half years, I’ve been buying ads on Facebook. Many of the accounts I work with hadn’t gotten a new like in months.  Shortly after I started an ad campaign for them, the likes started flowing in.  Facebook ads really work!  And Facebook lets you track everything, so that you can quickly fine tune your ad campaign.  I recommend checking Facebook Insights often and checking the quality of the people liking your page.  This may take a little time, but you can fine tune your results to hit your target audience.  Remember, like everything on social media, it’s about the quality and not the quantity.

You can run your campaigns right from your page using “Promote Page” or “Boost Post.”  But, I prefer to use the Ad Manager because you have more features and more control over who sees your ad or boosted post.  The best news is that it is all very affordable.  Big companies will continue to pay large amounts to reach their national or world market while small businesses can also participate on a local level.  When you try it I would love to hear about your results.  You can reach me via email at Ken@TheSocialGloo.com.

Good luck everyone!

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October 21, 2013

When Is The Best Time To Post On Facebook?

This is one of the most common questions I’m asked when discussing the use of Facebook to promote a business. In the past, I would have shared the wisdom I had gained through trial and error and by reading dozens of articles on the subject. The frustrating part to this equation was that some articles would say that their studies showed posting between 10:00 am and 4:00 pm was best. While just a few months earlier the article suggested that posts made in the morning were best. WHO DO YOU BELIEVE?
Well, now thanks to Facebook’s new and improved Insights, there is actual data on when your customers are most likely to be on Facebook. If you have never used Insights, now is the time! There is more data than ever, and now you can actually see when your Fans are online

When Your Fans Are Online
1) Insights is just above your Cover Photo – Click on “See All”
2) Click on the “Post” tab
3) Click on “When Your Fans Are Online”

I think you may be surprised to see when your fans are really online. In the screen capture below you will see that on Friday (blue line) most of my fans are online between noon and 11:00 pm. Yes, there is a little drop in activit
y between 6:00-9:00 pm, but it’s not enough to worry about. (FYI…the shaded area is the average for the whole week.)

Facebook-Insights

How to use Insights

If you’ve never given much thought to when you make your posts, this new data may help to change your mind. Especially when you consider that the average life of a post is less than a couple of hours and most interactions will come in the first hour.
Good luck and happy posting!

January 20, 2013

Promoting Posts On Facebook!

If you have more than 100 “Likes” on your business Facebook page, you may have noticed that recently a new button has appeared next to the post button that says, “Promote.”   You may be wondering “What it’s for?  And, why should I use it?”

Let me answer those questions in reverse order.  First, why should I use it?  The answer is pretty simple, to reach more of your fans.  Wait a minute!  Don’t you reach all your fans with each post?  The answer to that question is NO!  Facebook limits who sees your post by who has interacted with you in the past.  If your posts are receiving “Likes,” “Shares” and “Comments” regularly, then you could be reaching up to 25% of fans.  If you post once a week or less, very seldom post pictures or videos and have very little fan interaction, then your posts may be displayed to 10% or less of your fans.  It’s easy to see how many people have seen a post if you are the admin.  Just look at the bottom left corner of the post to see that number.  If you fall into the latter category of only posting once a week or less and are not using photos or videos in your posts, I would suggest you change your habits before considering promoting your posts.

Now that you know you aren’t reaching 100% of your fans with each post, the reason for the button makes a little more sense.  For as little as five dollars you can greatly increase the number of “Likes,” “Shares” and “Comments” you receive.  Keep in mind you don’t need to promote every post.

When selecting to promote a post, you will be asked if you would like to promote to “People that like your page” or “People who like your page and their friends.”  At first you would think “Of course I want to promote to people who like my page and their friends.”  Just keep in mind, if your business is limited to a defined geographic area, you may end up with likes from outside your area of business.  While it’s nice to have more likes, it is more important you have likes from fans that will engage with your page.  There is a good chance that people that like your page outside of your geographic area may not engage with your page and, therefore, actually hurt the overall percentage of fans that Facebook displays your posts to.

Give the “Promote” feature a try.  I think you will be please. 

July 25, 2010

How To Use Content Marketing

Okay…We have covered “What” and “Why” now let’s cover the “How.”

You can use content marketing in all your marketing efforts, including print, radio, TV and of course online.

  1. Make sure you target a specific market. You can’t be everything to everybody.
  2. Make sure your content is relevant and valuable to those you are targeting. It should never just be a disguised sales pitch.
  3. You must educate your target audience about your industry
  4. The message needs to include a subtle marketing message that grabs the reader’s attention and gets them interested. The message is what is important, not trying to close the sale.
  5. Always leave them wanting more.
  6. Make sure your message shows the true passion you have for your industry. Inspiration will led to action.

It sounds so simple and it is, but the hardest thing to do is wait for the results. Remember this is not advertising. You won’t see results overnight.

This isn’t a microwave it’s a crockpot approach to marketing. In the long run which would you rather have?

So get your message out there and remember be passionate about it.