Posts tagged ‘Facebook’

April 4, 2014

Are You Frustrated With Facebook?

Have you noticed you are getting less and less response to posts you make on your Facebook business page?  Well, I just want you to know that it’s not you…it’s Facebook.  I’m hearing reports that Facebook is only showing posts to one or two percent oImagef pages fans.  (I can’t verify this myself; but, I have read it in several blogs.)

I know this can be discouraging since you’ve invested your time, or as I like to call it your “social currency,” doing all the right things like posting several times a week, making sure you have a good mix of topics and asking your fans plenty of questions.  But, let’s be fair, Facebook employs over 6,000 and those people need to get paid.  Think of it this way, when your local TV or radio station first went on the air, did they offer free advertising to their clients for four years?  I don’t think so!

Enough of the negative…let’s think positive. This is going to clear out a bunch of businesses that were just on Facebook because someone told them it would be good for their business and it’s free.  These are the same businesses that make every post all about them and never really bothered to engage their fans.  That properly describes about half of the small businesses on Facebook.  That’s great news! And, they won’t be missed.

So, what do the rest of us do?  Well, for the past two and a half years, I’ve been buying ads on Facebook. Many of the accounts I work with hadn’t gotten a new like in months.  Shortly after I started an ad campaign for them, the likes started flowing in.  Facebook ads really work!  And Facebook lets you track everything, so that you can quickly fine tune your ad campaign.  I recommend checking Facebook Insights often and checking the quality of the people liking your page.  This may take a little time, but you can fine tune your results to hit your target audience.  Remember, like everything on social media, it’s about the quality and not the quantity.

You can run your campaigns right from your page using “Promote Page” or “Boost Post.”  But, I prefer to use the Ad Manager because you have more features and more control over who sees your ad or boosted post.  The best news is that it is all very affordable.  Big companies will continue to pay large amounts to reach their national or world market while small businesses can also participate on a local level.  When you try it I would love to hear about your results.  You can reach me via email at Ken@TheSocialGloo.com.

Good luck everyone!

Advertisements
October 21, 2013

When Is The Best Time To Post On Facebook?

This is one of the most common questions I’m asked when discussing the use of Facebook to promote a business. In the past, I would have shared the wisdom I had gained through trial and error and by reading dozens of articles on the subject. The frustrating part to this equation was that some articles would say that their studies showed posting between 10:00 am and 4:00 pm was best. While just a few months earlier the article suggested that posts made in the morning were best. WHO DO YOU BELIEVE?
Well, now thanks to Facebook’s new and improved Insights, there is actual data on when your customers are most likely to be on Facebook. If you have never used Insights, now is the time! There is more data than ever, and now you can actually see when your Fans are online

When Your Fans Are Online
1) Insights is just above your Cover Photo – Click on “See All”
2) Click on the “Post” tab
3) Click on “When Your Fans Are Online”

I think you may be surprised to see when your fans are really online. In the screen capture below you will see that on Friday (blue line) most of my fans are online between noon and 11:00 pm. Yes, there is a little drop in activit
y between 6:00-9:00 pm, but it’s not enough to worry about. (FYI…the shaded area is the average for the whole week.)

Facebook-Insights

How to use Insights

If you’ve never given much thought to when you make your posts, this new data may help to change your mind. Especially when you consider that the average life of a post is less than a couple of hours and most interactions will come in the first hour.
Good luck and happy posting!

June 20, 2013

Increase Your Social Reach With Email / Grow Your Email List With Social Media – Part 2

Welcome to Part 2 of our conversation on email marketing and social media.  Last time, we discussed how to increase your social media reach with email.  In this post, I will be discussing how to grow your email list with your social media.  Please see Part 1 for my explanation on why you should be using an email marketing service like Constant Contact and not Outlook or other email providers for your newsletters.

Let’s acknowledge that all your social media fans and followers probably haven’t subscribed to your newsletter yet.  The good news is services like Constant Contact make it easy for you to add widgets, apps and links to your website, Facebook and other social media platforms.  In Constant Contact, you can go to “Contacts” and select the “Sign-up Tools” tab.  You will be able to select from website sign-up forms, installing a sign-up app on Facebook, creating a “Text-To-Sign-up” for mobile phones and, finally, the very cool custom QR code you can put on store signs and business cards that allows smartphone users to join your email list.  All of these options are free.

For this discussion, we will be selecting the “Install Facebook App.”  Once selected, you will be prompted to install the app on Facebook.  (Please note, you must be an admin of the Facebook page to add the app, and you should be logged in to Facebook.)  If you manage more than one Facebook page, you will select the page you would like the app installed on.  Once the app is installed, go to your Facebook page and make sure it is visible.  It could be hidden because Facebook only shows four tabs or apps. Your tabs are located under your cover photo.  Next to the last tab on the right, you will see a small down arrow…click on it to reveal the other apps.  You can simply rearrange the tabs by mousing over the app to reveal the settings option on the top right of the tab.  Then, just swap your new sign-up tab with one of the tabs on the top.

Now that the tab is installed, click on it to customize it.  You can add your logo and, if you have various email lists, you can offer the choice of which list to sign-up for.  Now your done, right?  No…now you have to get your fans to use this new feature.  I suggest you go ahead an make a post inviting your fans to sign-up.  Be sure to give them a couple of reasons why they should sign-up.  The great thing is you don’t have to giveaway the store…reasons to sign-up don’t have to be monetary.  For example, if you’re a bakery, you could say, “Sign-up for our newsletter right here on Facebook to receive our latest news, how-to’s and baking tips!”  Remember, most of your fans will view your post on their newsfeed.  So, be sure to include the link to the app.  You can find the link url by clicking on the link and copying the link from your browser.  This link may be a little long, so you may want to shorten it by using google’s url shortener.  Now, paste the link into your post and you are good to go!

Over time you will start to see your email list grow as fans discover and use your sign-up form.  Remember to remind them about your form each time you send out a newsletter, and let them know what they are missing by not signing up.

Whenever you send out an email you will want to include the share buttons which allow email recipients to share your newsletter on the their favorite social media platform.  This is why it is also very important to include a “Join Our Email” link in each of your newsletters.

I hope this tips have been helpful. Best of luck marketing your newsletter with social media.

January 20, 2013

Promoting Posts On Facebook!

If you have more than 100 “Likes” on your business Facebook page, you may have noticed that recently a new button has appeared next to the post button that says, “Promote.”   You may be wondering “What it’s for?  And, why should I use it?”

Let me answer those questions in reverse order.  First, why should I use it?  The answer is pretty simple, to reach more of your fans.  Wait a minute!  Don’t you reach all your fans with each post?  The answer to that question is NO!  Facebook limits who sees your post by who has interacted with you in the past.  If your posts are receiving “Likes,” “Shares” and “Comments” regularly, then you could be reaching up to 25% of fans.  If you post once a week or less, very seldom post pictures or videos and have very little fan interaction, then your posts may be displayed to 10% or less of your fans.  It’s easy to see how many people have seen a post if you are the admin.  Just look at the bottom left corner of the post to see that number.  If you fall into the latter category of only posting once a week or less and are not using photos or videos in your posts, I would suggest you change your habits before considering promoting your posts.

Now that you know you aren’t reaching 100% of your fans with each post, the reason for the button makes a little more sense.  For as little as five dollars you can greatly increase the number of “Likes,” “Shares” and “Comments” you receive.  Keep in mind you don’t need to promote every post.

When selecting to promote a post, you will be asked if you would like to promote to “People that like your page” or “People who like your page and their friends.”  At first you would think “Of course I want to promote to people who like my page and their friends.”  Just keep in mind, if your business is limited to a defined geographic area, you may end up with likes from outside your area of business.  While it’s nice to have more likes, it is more important you have likes from fans that will engage with your page.  There is a good chance that people that like your page outside of your geographic area may not engage with your page and, therefore, actually hurt the overall percentage of fans that Facebook displays your posts to.

Give the “Promote” feature a try.  I think you will be please.