Resume

Kenneth C. Fehner

(678) 358-3680

Ken@TheSocialGloo.com

SUMMARY

Rockin’ the social media world. Excellent communication skills. An attention to detail, and a sense of good design on print material and Web sites. Goal-oriented, and can manage multiple tasks at once. Customer-focused attitude.

PROFESSIONAL EXPERIENCE

August 2011 – President at The Social Gloo, Lawrenceville GA

Business Development

May 2010 – August 2011 Business Development at Yepser Internet Strategy, Roswell. GA

Work with both local Atlanta and national accounts developing a brand strategies using social social media. Created interactive website, social videos and managed a variety of LinkedIn accounts.

Owner

Jan. 1994 – May 2010, I.N. Marketing , Lawrenceville, GA

Cultivated and maintained a professional relationship with major and independent record labels, publications, radio stations, cable franchises and internet advertising networks.

  • Designed advertising for new releases, tour support and special events with 200+ record labels.
  • Placed advertising in 20 key markets for over 50 record stores and coordinated ad placement with each record store to insure product was in place for each campaign.
  • Developed seasonal advertising opportunities for a coalition of 10 record stores. Designing and creating a full-color 28-page Holiday Gift Guide for the past 6 years.
  • Aided in the placement of 24 listening kiosks in the southeast managing inventory, and collecting and updating sales data from each site.

Director of Advertising

Sept. 1984 – Nov. 1993, Nova Distributing , Norcross, GA

Responsible for sales, accounts receivable, layout, designed printing of bi-monthly mailer, Placed, created and tracked advertising for weekly newspapers, music industry publications, radio and cable television.

  • Tripled the amount of advertising the company received from the music industry by creating new advertising opportunities and adapting quickly to meet client needs.
  • Generated over $2 million dollars in advertising revenue each year.
  • Planned, coordinated and collected revenue for yearly sales conference.
  • Created and designed a monthly 300-page catalog.
  • Awarded “Employee Of The Year” 1992.

Account Services and Sales Experience

1982-1984 Video Music Channel, Atlanta, GA

  • Account Executive handling local and national advertisers.
  • Worked with clients, analyzing their needs and objectives to create effective advertising campaigns.

Account Services and Sales Experience

1978-1981 Record Shack of Atlanta, Atlanta, GA

  • Telephone Sales Representative working with 60+ record stores weekly.
  • Responsible for opening retail accounts and aiding in their growth and profitability.

EDUCATION

Georgia Southern University – Statesboro, GA

  • BBA Marketing,  1978

Computer Skills

  • Microsoft  Word
  • Microsoft Powerpoint
  • Microsoft Excel
  • Microsoft Outlook
  • Corel Draw
  • HTML
  • Photoshop
  • Corel Photo/Paint
  • Pinnacle – Video Editing
  • Power Director – Video Editing
  • SAM Broadcaster – Internet Radio
  • Constant Contact
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