August 28, 2011

Grill Company Gets Facebook?

It seems that more and more businesses are creating Facebook pages, and most are created for all the wrong reasons.  Many business owners have heard of other companies who have created a Facebook page and their failing business is now an internet success story.  Well, I’m not saying that hasn’t happened; however, that’s not the reason to create a business Facebook page.

You should create a business Facebook page not only because you have something to say to customers; but more importantly, because you want to communicate with your customers…that means you have an actual conversation.

Recently, I bought a new gas grill.  Sadly, the instruction manual was lacking when it came to using the pizza stone that came with the grill.  I burned my first pizza.  So, I went online to see if I might find better instructions.  Well, the website wasn’t much better, so I visited their Facebook page.  I asked what I had done wrong.  I was very happy when I got my question answered with some very easy-to-follow instructions.  This company is doing a couple of things right.  First, they are using their Facebook page to supplement their website.  Second, and most importantly, they are paying attention to what their customers are saying.

How does that make them money?  After all, it’s really nice of them to pay someone to answer customers’ questions, but what are they getting out of having a business Facebook page?  Well, how about new products to sell?  That’s right!  Their customers have turned into their research and development team.  The same folks that loved their grills were also asking why they didn’t have a custom grill cover.  Guess what?  About a month after I bought my grill, they announced they would have a custom cover soon.  It is available now and was well worth the wait!  The design is awesome…zippers in the right place, so you can get to the storage compartments without removing the whole cover.

Now I could stop there, but I want you to think for just a moment.  What else is this grill company getting from their Facebook page?   Yes, brand loyalty; but what else?  How about this?  The strongest selling tool any marketer would kill for…word of mouth.  That’s right!  Their 19k-plus fans are saying great things about all their products…and because almost 80% of shoppers check out social media sites before making a purchasing decision, this company’s customers positive comments are more effective than any paid spokesman or traditional advertising the company may use.  Let’s face it, we trust our friends and people do business with companies they know, like and trust.

August 20, 2011

Why Social Media Fails

You may be wondering why I’m making a post admitting that social media programs fail.  After all, I’m a social media advocate!  But, I have always felt that honesty is the best policy.

Truthfully, there are just a handful of reasons why social media programs fail.  The first, and most common, reason is that businesses forget to be social.  They sign-up for Facebook and Twitter and start making posts.  For a little while they are excited…much like a child with a new toy.   But then, something happens…they don’t seem to be getting any responses to their messages.  So they double up on their posts, and then notice their followers stop increasing.  Their response is to throw up their hands and give up.

What they fail to realize is it’s not Facebook or Twitter that failed…it was their message.  For months they pushed their message out; but not once did they ever do anything to engage their audience.  That’s because for years companies have pushed their message out to the masses with traditional media.  Unfortunately, the same companies try to do the same thing with social media.  They miss an incredible opportunity to carry on a conversation with their audience.  In short, they leave the social out of social media.

Another reason most social media programs fail is because, just like that new toy I mentioned earlier, the shine wears off and companies just stop paying attention to their program.  All I can say is “How rude!”  I compare it to starting a conversation with someone at a party, then turning you back on them and walking over to speak with someone else.  If you are going to run a social media program, you need to be in it for the long haul.  If you are thinking about starting a Facebook page or setting up a Twitter account to give it a try, do yourself a favor…don’t bother.  In short, if you are going to start a social media program, you need to know upfront that it is a commitment…it will take time and resources.  If you put in the effort, you will be rewarded.

April 21, 2011

Did I Fall Off The Face Of The Earth?

Well the answer is no.

But in the blog world the answer is yes!

Man have I been busy. Now that is a good thing but my blogging has had to suffer.

Please stay tuned a promise a new blog very soon.

January 16, 2011

Quick Post

Okay! It’s been sometime since I made a post and I know this won’t be much of one, but please look under the Youtube section if you would like to get a quick snapshot of social media and how it can work for business. I just added several videos and I really think y0u will enjoy them. Also I will be adding a discussion group to my LinkedIn profile. The topics will be all about social media. I hope you get linkedin  with me.

October 14, 2010

Does Atlanta Know Foursquare?

Do you understand Foursquare? Okay… here is video number two.

Enjoy

October 14, 2010

TBS Doesn’t Get Social Media

What happens when you make an ad for the Conan O’Brien show on TBS and you put an ad before the ad….Then post it on You Tube?

Warning these are actual comments on YouTube and have not been edited (the names have been changed). I’ll start…

  • 6 minutes ago

    TBS… True Bull S#@t . I don’t watch commercials. Oh and in case you are Too Bleeping Stupid… That means I didn’t watch your little video

    KenFehnerJr 6 minutes ago
1 day ago

They should show a youtube ad before the mobile ad before the conan ad…

3 days ago 6

FUCK AT&T

3 days ago 2

lol .ad inside an ad..

The funny thing is they still haven’t pulled it.

September 29, 2010

Just Produced A Social Media Video For Work

Please don’t think I’m being lazy by posting a video. I actually filmed and edited this for work. We are going to do a series of these videos. I hope you enjoy this first video on twitter.

Please leave your comments. I would love to know what you think.

August 30, 2010

A Little Homework

I have to share with you a podcast I have discovered. It’s called The Digital Marketer’s Quick and Dirty Tips. Which is a great description of the show. In a matter of a few minutes you get some great tips on how to use social media and the internet to grow your business.  Aliza Sherman has over 90 episodes to enjoy. I’ve been through 40 already and even thought some of the shows are from last year they are still full of great information. And they are FREE.

Well I titled this post “A Little Homework” because if your are trying to grow your business online you need to start listening to this series. If you have a short commute you could listen to three or four episodes each way. I squeeze in eight to ten each way.  One word of caution these podcast are addicting. I’ve listened to 4o so far but I think I’ve listened to most of them more than once.

So your homework is to start listening and to tell me which are you favorite top five episodes.

Follow this link to iTunes podcast.

July 25, 2010

How To Use Content Marketing

Okay…We have covered “What” and “Why” now let’s cover the “How.”

You can use content marketing in all your marketing efforts, including print, radio, TV and of course online.

  1. Make sure you target a specific market. You can’t be everything to everybody.
  2. Make sure your content is relevant and valuable to those you are targeting. It should never just be a disguised sales pitch.
  3. You must educate your target audience about your industry
  4. The message needs to include a subtle marketing message that grabs the reader’s attention and gets them interested. The message is what is important, not trying to close the sale.
  5. Always leave them wanting more.
  6. Make sure your message shows the true passion you have for your industry. Inspiration will led to action.

It sounds so simple and it is, but the hardest thing to do is wait for the results. Remember this is not advertising. You won’t see results overnight.

This isn’t a microwave it’s a crockpot approach to marketing. In the long run which would you rather have?

So get your message out there and remember be passionate about it.

July 20, 2010

Sorry It’s Been So Long…

Four months since my last blog. Shame on me. But I have exciting news. I started work for Yepser, an internet strategy company specializing in social media. More on that later.

For now I want you to know I’m back and I will be posting the final blog on content media, “How To Use Content Media”, in just a few days.

I promise, you will be seeing regular post from me concerning social media and my life at Yepser.

Please stay tuned.