Archive for ‘Marketing’

April 4, 2014

Are You Frustrated With Facebook?

Have you noticed you are getting less and less response to posts you make on your Facebook business page?  Well, I just want you to know that it’s not you…it’s Facebook.  I’m hearing reports that Facebook is only showing posts to one or two percent oImagef pages fans.  (I can’t verify this myself; but, I have read it in several blogs.)

I know this can be discouraging since you’ve invested your time, or as I like to call it your “social currency,” doing all the right things like posting several times a week, making sure you have a good mix of topics and asking your fans plenty of questions.  But, let’s be fair, Facebook employs over 6,000 and those people need to get paid.  Think of it this way, when your local TV or radio station first went on the air, did they offer free advertising to their clients for four years?  I don’t think so!

Enough of the negative…let’s think positive. This is going to clear out a bunch of businesses that were just on Facebook because someone told them it would be good for their business and it’s free.  These are the same businesses that make every post all about them and never really bothered to engage their fans.  That properly describes about half of the small businesses on Facebook.  That’s great news! And, they won’t be missed.

So, what do the rest of us do?  Well, for the past two and a half years, I’ve been buying ads on Facebook. Many of the accounts I work with hadn’t gotten a new like in months.  Shortly after I started an ad campaign for them, the likes started flowing in.  Facebook ads really work!  And Facebook lets you track everything, so that you can quickly fine tune your ad campaign.  I recommend checking Facebook Insights often and checking the quality of the people liking your page.  This may take a little time, but you can fine tune your results to hit your target audience.  Remember, like everything on social media, it’s about the quality and not the quantity.

You can run your campaigns right from your page using “Promote Page” or “Boost Post.”  But, I prefer to use the Ad Manager because you have more features and more control over who sees your ad or boosted post.  The best news is that it is all very affordable.  Big companies will continue to pay large amounts to reach their national or world market while small businesses can also participate on a local level.  When you try it I would love to hear about your results.  You can reach me via email at Ken@TheSocialGloo.com.

Good luck everyone!

January 14, 2014

How to Engage Your Customers on Social Media

The rules for marketing have changed.  When it comes to engaging your customers on social media, keep your sales messages to a minimum.  Social media isn’t advertising.  When engaging, remember the 80/20 rule.  Make sure that 80% of your posts give your readers information they want and need.  The other 20% of the conversation can be about your business, products and services.  Remember to give good information about your business, not a sales message.  People do business with people they know, like and trust.  This can take a little time; but, it is time well spent and can pay off big when your customers start sharing your posts with their families and friends.  Just a couple of shares could double or triple the reach of your current fan base.

Share Like Cupcakes

Yummy way to get more engagement.

If you’re a bakery, dessert shop or dessert food truck.  Here’s a way to show your product and engage your customers without a sales message! Think about how you can adapt this message to your business.

When engaging your customers, be a problem solver.  Offer tips and advice to everyday problems they may be experiencing.  Social media levels the playing field; and as a business owner, you have a big advantage over large corporations.  You can be authentic!  Large corporations have to hire a spokesperson or create characters like Coca Cola’s polar bears or Chick-fil-A’s cows; but you, on the other hand, speak with an authentic voice, and that’s why your customers opt to receive your message. Don’t disappoint them!  Post regularly and have fun.

Ask questions.  After all, this is a conversation.  If you do all the talking, you aren’t being very social. Asking questions is a great way to start a conversation.  By asking questions, you will learn more about your customers and learn what interests them.  This can help you when making future posts.

Mix it up.  Share links to relevant material, post photos, videos, testimonials and quotes from industry leaders.  Show your fans and followers love by creating custom content that is exclusively for them. This exclusive content doesn’t have to be a discount or a contest.  It can be as simple as letting your fans and followers be the first know about your latest creation!  Always entertain and educate.

Finally, monitor your posts and duplicate what works.  If a post gets a lot of likes, comments, shares or re-tweets take note and rework it and reuse it.

Let’s stay in touch. Follow me on Facebook  at https://www.facebook.com/TheSocialGloo or on Twitter @LordSocialMedia.

October 21, 2013

When Is The Best Time To Post On Facebook?

This is one of the most common questions I’m asked when discussing the use of Facebook to promote a business. In the past, I would have shared the wisdom I had gained through trial and error and by reading dozens of articles on the subject. The frustrating part to this equation was that some articles would say that their studies showed posting between 10:00 am and 4:00 pm was best. While just a few months earlier the article suggested that posts made in the morning were best. WHO DO YOU BELIEVE?
Well, now thanks to Facebook’s new and improved Insights, there is actual data on when your customers are most likely to be on Facebook. If you have never used Insights, now is the time! There is more data than ever, and now you can actually see when your Fans are online

When Your Fans Are Online
1) Insights is just above your Cover Photo – Click on “See All”
2) Click on the “Post” tab
3) Click on “When Your Fans Are Online”

I think you may be surprised to see when your fans are really online. In the screen capture below you will see that on Friday (blue line) most of my fans are online between noon and 11:00 pm. Yes, there is a little drop in activit
y between 6:00-9:00 pm, but it’s not enough to worry about. (FYI…the shaded area is the average for the whole week.)

Facebook-Insights

How to use Insights

If you’ve never given much thought to when you make your posts, this new data may help to change your mind. Especially when you consider that the average life of a post is less than a couple of hours and most interactions will come in the first hour.
Good luck and happy posting!

March 8, 2012

Social SEO In 2012

Last night I attended the monthly Atlanta Bloggers MeetUp.  The title of the presentation was What SEO Looks Like In 2012.  I know some of you may think “SEO, how boring” or “SEO, it’s just a bag of tricks the experts use to get their clients on the first page of Google.”  In the past, I would have agreed with you.  But, over the past couple of years, Google has constantly changed the way they rank pages.

Google has remained the #1 search engine because they work every day to analyze what is important to people searching for information on the internet.  In the past, a website provided that information through meta tags, which are keywords that describe what the website was about.  On the surface, that seems to make a lot of sense.  But, let me interject, spammers and CEO’s will do just about anything to get their websites on the first page of Google.  This pressure to be on the first page of results caused some bad practices like using keywords such as Lady Gaga or Kim Kardashian in their meta tags to trick search engines into thinking their website is important and relevant.  And yes, it is sad to say that Lady Gaga and Kim Kardasian are relevant…start typing their names into Google and by the third or fourth letter Google has served up their complete names in the search field.

So, how are search engines like Google now ranking web pages?   Well, the first thing they did was to stop trusting web designers with their coding of meta tag keywords.  Search engines are now looking at the whole website and analyzing it very closely for original content and they look at how often that content changes.  If your website is full of good content that is new and fresh, and the information also matches what is in your meta tags, you will be ranked higher.  Just a quick warning…don’t think you can simply copy and paste new content from another web source to create content on your page.  The search engines see that as plagiarism, and you will receive a lower ranking.

How is “Social” playing into SEO?  One of the best ways to create new content on an on-going basis is to create a blog on your website or, better yet, a separate blog for search engines to reference that is tied back to your website.  Another way would be to build a relevant community on Facebook and Twitter.  Yes, what you say on Facebook and Twitter does matter; not only for your brand, but also as digital footprint that the search engines understand.  None of this happens overnight; and as I said earlier, there is no longer an SEO “Bag of Tricks”…there are now just SEO “Best Practices.” Remember content is King!

I would like to thank Jenny Munn for presentation last night.

Additional Information:  SEO Today How Not To Do It and How To Get The Most From Your Social Media Marketing

Next Time: Story Telling – Facebook Timeline For Business

 

 

February 1, 2012

How Long Does It Take For Social Media To Work? Yes!

All I can say is, the answer is YES!  If you are consistent with your message, you will succeed.  How long will that take?  I can’t say.  I know you hear stories everyday about exceptions to the rule…someone makes a post and it goes viral.  Who knows…that could happen to you; but, let me say, there are millions that feel the same way.  You tell me…who is right?  I will say “Yes!”

What does that mean?  Well, you can succeed with your social media message as long as you are consistent and as long as you stick with it.  Most businesses give up between 60-90 days; but, if you stick it out, you will see results.

I wish I could say it would only take 90 days or 180 days; but, the truth is…there is no way to know when your message will hit critical mass.  However, if you are consistent, you will see results.

Will your phone ring off the hook?  Hopefully, it will.  Will search engines see you as more relevant? Yes, definitely!  As you create more relevant content, search engines will find your business and you will become the expert in your field.

Stay positive and stay consistent!  Oh…and stick with it!!!

October 24, 2011

Who’s Your Social Media Expert?

Well honestly, you have a several choices when it comes to who handles your company’s social media. You can manage it in-house, hire additional staff, hand it over to your Marketing Department or you can out-source it to a company like mine. But for the purpose of this blog, I want to discuss the first option…managing your social media in-house.

You would be amazed how many times I’m told by an owner of a company that they have their social media bases covered. But after a little questioning, it turns out that their social media expert is their receptionist, intern, spouse, son or daughter. After all, anyone can make a Facebook post or write a tweet, right? Now don’t get me wrong, their son or daughter may be a wiz at social media; but, most likely, all they are doing is making posts without any real strategy. Even worse, they may be making some very common social media faux pas. I wish I had a dollar every time one of these so-called experts proudly tells me “Social media is piece of cake.” All they have to do is make a post on Facebook and it will post on Twitter for them. The only thing that is worse is having their Twitter account linked to their Facebook. Please don’t link your accounts. People on Facebook don’t talk the same way as people on Twitter and vice versa. Each social media platform has its own tone, please respect it. And to link your Twitter to your Facebook could damage your relationship with your Facebook fans, if your are posting multiple times a day. Your fans would see your posts as spam and hide you.

Another common mistake I see is no attempt at interaction. It is just post after post of daily or weekly specials. Please, if your going to use social media, BE SOCIAL.

Finally, whatever you do, don’t take an industry RSS feed and link it to your Twitter account. It’s lazy and it just doesn’t work. Today I saw an audiologist’s Twitter feed that has some good information for the hearing-impaired. It also had tweets about congressional hearings and a drunk driver hearing in Florida. This audiologist followed an audiology account that I handle on Twitter. But guess what? I didn’t follow them back because they have nothing to add to the conversation.

Below are some questions you should consider when talking with your social media expert.

1) Have they set-up a custom Welcome Page on Facebook?

2) If you use email marketing, have they made it easy for your Facebook fans and Twitter followers to sign-up for your newsletter?

3) Have they reserved your custom URL on Facebook?

4) Have they created any custom graphics for your Facebook or Twitter accounts?

5) Have they created any custom Facebook apps or run any Facebook polls?

6) When someone makes a comment on Facebook or Twitter, do they respond back or is it a one-way conversation?

7) Do they ask your Fans and Followers questions?

8) What is their social media strategy?

August 28, 2011

Grill Company Gets Facebook?

It seems that more and more businesses are creating Facebook pages, and most are created for all the wrong reasons.  Many business owners have heard of other companies who have created a Facebook page and their failing business is now an internet success story.  Well, I’m not saying that hasn’t happened; however, that’s not the reason to create a business Facebook page.

You should create a business Facebook page not only because you have something to say to customers; but more importantly, because you want to communicate with your customers…that means you have an actual conversation.

Recently, I bought a new gas grill.  Sadly, the instruction manual was lacking when it came to using the pizza stone that came with the grill.  I burned my first pizza.  So, I went online to see if I might find better instructions.  Well, the website wasn’t much better, so I visited their Facebook page.  I asked what I had done wrong.  I was very happy when I got my question answered with some very easy-to-follow instructions.  This company is doing a couple of things right.  First, they are using their Facebook page to supplement their website.  Second, and most importantly, they are paying attention to what their customers are saying.

How does that make them money?  After all, it’s really nice of them to pay someone to answer customers’ questions, but what are they getting out of having a business Facebook page?  Well, how about new products to sell?  That’s right!  Their customers have turned into their research and development team.  The same folks that loved their grills were also asking why they didn’t have a custom grill cover.  Guess what?  About a month after I bought my grill, they announced they would have a custom cover soon.  It is available now and was well worth the wait!  The design is awesome…zippers in the right place, so you can get to the storage compartments without removing the whole cover.

Now I could stop there, but I want you to think for just a moment.  What else is this grill company getting from their Facebook page?   Yes, brand loyalty; but what else?  How about this?  The strongest selling tool any marketer would kill for…word of mouth.  That’s right!  Their 19k-plus fans are saying great things about all their products…and because almost 80% of shoppers check out social media sites before making a purchasing decision, this company’s customers positive comments are more effective than any paid spokesman or traditional advertising the company may use.  Let’s face it, we trust our friends and people do business with companies they know, like and trust.

August 20, 2011

Why Social Media Fails

You may be wondering why I’m making a post admitting that social media programs fail.  After all, I’m a social media advocate!  But, I have always felt that honesty is the best policy.

Truthfully, there are just a handful of reasons why social media programs fail.  The first, and most common, reason is that businesses forget to be social.  They sign-up for Facebook and Twitter and start making posts.  For a little while they are excited…much like a child with a new toy.   But then, something happens…they don’t seem to be getting any responses to their messages.  So they double up on their posts, and then notice their followers stop increasing.  Their response is to throw up their hands and give up.

What they fail to realize is it’s not Facebook or Twitter that failed…it was their message.  For months they pushed their message out; but not once did they ever do anything to engage their audience.  That’s because for years companies have pushed their message out to the masses with traditional media.  Unfortunately, the same companies try to do the same thing with social media.  They miss an incredible opportunity to carry on a conversation with their audience.  In short, they leave the social out of social media.

Another reason most social media programs fail is because, just like that new toy I mentioned earlier, the shine wears off and companies just stop paying attention to their program.  All I can say is “How rude!”  I compare it to starting a conversation with someone at a party, then turning you back on them and walking over to speak with someone else.  If you are going to run a social media program, you need to be in it for the long haul.  If you are thinking about starting a Facebook page or setting up a Twitter account to give it a try, do yourself a favor…don’t bother.  In short, if you are going to start a social media program, you need to know upfront that it is a commitment…it will take time and resources.  If you put in the effort, you will be rewarded.

October 14, 2010

Does Atlanta Know Foursquare?

Do you understand Foursquare? Okay… here is video number two.

Enjoy

October 14, 2010

TBS Doesn’t Get Social Media

What happens when you make an ad for the Conan O’Brien show on TBS and you put an ad before the ad….Then post it on You Tube?

Warning these are actual comments on YouTube and have not been edited (the names have been changed). I’ll start…

  • 6 minutes ago

    TBS… True Bull S#@t . I don’t watch commercials. Oh and in case you are Too Bleeping Stupid… That means I didn’t watch your little video

    KenFehnerJr 6 minutes ago
1 day ago

They should show a youtube ad before the mobile ad before the conan ad…

3 days ago 6

FUCK AT&T

3 days ago 2

lol .ad inside an ad..

The funny thing is they still haven’t pulled it.