Archive for January, 2013

January 20, 2013

Promoting Posts On Facebook!

If you have more than 100 “Likes” on your business Facebook page, you may have noticed that recently a new button has appeared next to the post button that says, “Promote.”   You may be wondering “What it’s for?  And, why should I use it?”

Let me answer those questions in reverse order.  First, why should I use it?  The answer is pretty simple, to reach more of your fans.  Wait a minute!  Don’t you reach all your fans with each post?  The answer to that question is NO!  Facebook limits who sees your post by who has interacted with you in the past.  If your posts are receiving “Likes,” “Shares” and “Comments” regularly, then you could be reaching up to 25% of fans.  If you post once a week or less, very seldom post pictures or videos and have very little fan interaction, then your posts may be displayed to 10% or less of your fans.  It’s easy to see how many people have seen a post if you are the admin.  Just look at the bottom left corner of the post to see that number.  If you fall into the latter category of only posting once a week or less and are not using photos or videos in your posts, I would suggest you change your habits before considering promoting your posts.

Now that you know you aren’t reaching 100% of your fans with each post, the reason for the button makes a little more sense.  For as little as five dollars you can greatly increase the number of “Likes,” “Shares” and “Comments” you receive.  Keep in mind you don’t need to promote every post.

When selecting to promote a post, you will be asked if you would like to promote to “People that like your page” or “People who like your page and their friends.”  At first you would think “Of course I want to promote to people who like my page and their friends.”  Just keep in mind, if your business is limited to a defined geographic area, you may end up with likes from outside your area of business.  While it’s nice to have more likes, it is more important you have likes from fans that will engage with your page.  There is a good chance that people that like your page outside of your geographic area may not engage with your page and, therefore, actually hurt the overall percentage of fans that Facebook displays your posts to.

Give the “Promote” feature a try.  I think you will be please. 

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